The Future of Grocery Retail
Discover and co-develop leading up-and-coming wellness brands
Modern retail is broken. Novel challenger brands rarely make it onto supermarket shelves, wellness claims have become a marketing ploy misleading for consumers, and you - the person actually eating the food - have no way to feed back and help shape what’s on the shelf.
Zenzar Market is here to change that
-
A world where the best choice, the one aligned with your goals, is the default rather than the hard-to-find exception. Where brands evolve because they genuinely listen to the people who buy them. Where you know who makes your food and have a real say in shaping it, in a feedback loop that makes both sides better. And in time, a world where nutrition is personal and food is treated as medicine, at the front of your shopping basket, not left as an afterthought at the pharmacy.
-
To curate challenger CPG brands that meet the Zenzar Standard and make them genuinely easy to find and buy, and to build the feedback loops that connect people back to the source of their food
-
Radical transparency
First principles thinking
Kaizen - continuous improvement
Authenticity
Product meritocracy
-
For Consumers
DISCOVER NEW BRANDS
Access the best challenger brands you'd never find on a supermarket shelf, all in one place.
TRUST BY DEFAULT
Every product listed meets the Zenzar Standard, so you can feel safe without needing to decode ingredient lists on the back of the pack.
PERSONALISED NUTRITION
Your taste profile turns your goals, needs and preferences into personalised suggestions guided by qualified nutritionists.
PRODUCT CO-DEVELOPMENT
Your feedback goes straight to the brands, shaping the products you love and the ones still to come.
TASTE PROFILES
A loyalty system that keeps track of your goals, taste preferences and recognises your nutritional needs.
-
For Brands
DIRECT CONSUMER ACCESS
Reach the people who want your product directly and gain access to a high-intent audience.
PRE-LAUNCH TESTING
Verify demand in real-time before you commit to a production run, taking the guesswork out of what to make next.
LIVE FEEDBACK
Direct and automated feedback loop, so you hear what people actually think in a structured way.
FASTER INNOVATION LOOP
Insight reaches you in real time, not months later through a retail buyer, so you can improve and move quickly.
BUILT-IN LOYALTY
A loyalty system that helps you turn first-time buyers into a repeat, engaged customer base.
